Social Media: An idiot’s guide
25
2008
We use social media a lot on our communications campaigns for clients - some really get it. Other are just confused. If you’re uncertain about what we mean when we talk about social media go watch this three minute video by those nice people at the Common Craft Show.
Internet is the most influential media
18
2008
The internet is the most influential of all media channels, beating TV almost two-fold, according to a joint study by Harris Interactive and Fleishman-Hillard Research.
In the UK, the average response on how influential the internet is was 42%, followed by TV with 23%.
The two research firms analysed the media consumption patterns and internet behaviour of nearly 5,000 users across the three markets.
Despite the strong influence of the internet, consumers are concerned about internet safety. While less than half of online consumers in the UK (48%) believe that it’s very safe to sell and buy things online (compared to 34% in France and 29% in Germany), only 25% of UK users trust the information companies put on the web.
Meanwhile, according to a Reuters report the Internet will overtake television as the biggest advertising medium in Britain this year, with over 19 per cent of total ad spend.
The main engine for growth continues to be paid search on sites such as Google but research group Enders said it had also seen early signs that the popularity of online video is now making a small contribution to a shift in advertising from television to the Internet.
The report said Google would remain the biggest beneficiary of the growth in search advertising and predicted it would take 80 percent of UK spend on search advertising, up from 78 percent in 2007.
Enter the rebrand competition
18
2008
Over at bmedi@, where Ian Green is a director, they are holding a Rebrand Competition.
How good are you with words and pictures? Enter the competition and you can bask in the glow of creating a new brand for bmedi@!
bmedi@ is eight years old. Since it was launched as a thriving network of media and digital-related companies and professionals, the company has evolved beyond its original Bradford remit.
Today it has members from across West Yorkshire and beyond and has emerged as a network operating across the North of England.
With this in mind, and to maintain bmedi@’s success to date, the company is seeking to re-brand with a new name that reflects its diverse member network and its vision for the region.
In the spirit of bmedi@’s collaborative remit with its members and, with the current interest in social networks, they are throwing open the re-naming and re-branding of the network to competition – the winner will receive prominent credits on the bmedi@ website and all promotional materials, including press coverage. They will even throw in a new iPhone.
Criteria for entries:
- The new brand and name should reflect the collaborative nature of the bmedi@ network of creative and digital professionals.
- Its remit for sharing ideas and best practice in the creative, digital and media sector.
- The “northern” nature of the network.
- Our values of community, co-operation, optimism and openness
- Be web proof with an appropriate URL
To enter simply send us your new name and brand in the form of a graphic logo (as a jpeg, pdf, etc) and you could win a new iPhone. Those entries short listed by the judges will be published on the bmedi@ website and members and non-members will be invited to vote on the winning entry.
Send your entry to newbrand@bmedia.org.uk. Entries will close on July 31, 2008.
DISCLAIMER: The new logo and name will be secured under a Creative Commons Share-Alike License
Another OpenCoffee event
4
2008
Following the success of our first OpenCoffee event held in May,
The emphasis of OpenCoffee is very much on the internet and new media industries. These free events are informal and see a range of technology entrepreneurs, designers, bloggers, developers, geeks, investors and anyone else who’s interested in digital media and technology exchanging ideas and striking up relationships that would otherwise never have flourished.
The philosophy of OpenCoffee is very much of an Open House of ideas and people.
OpenCoffee Bradford, is being sponsored by (WOW Hub) and the YoYo Bar & Restaurant.
The event is open to anyone who is interested in the region’s digital, creative and new media industries. You’re welcome to enjoy the coffee, the cakes and the company :- ) To book a place just e-mail steve@bmedia.org.uk. We look forward to networking with you. You can also register at upcoming
Want to work for a top agency?
3
2008
GREEN Communications is recruiting again. This time we are looking for an Account Director or highly talented Senior Account Manager with a sound knowledge of the consumer, lifestyle and business sectors to join our highly motivated team.
You will need to hit the ground running and have a passion for creative media relations, a desire to deliver outstanding coverage for your clients, the ability to think on your feet and manage an executive team.
The ideal candidate will need a broad spread of media contacts across consumer, lifestyle and business within the broadcast, national press, consumer press, online as well as freelancers. An interest in social media is also desired.
The work you will be required to undertake will have a broad consumer focus and will include working as part of a team to help implement high profile campaign activity. You will need to be a hot shot communicator and demonstrate your media knowledge to ensure you stay ahead at this agency.
Further information visit call Ian Green on 0845 4503210. Send CVs with covering letter to Ian at Green Communications, Wakefield Media Centre, 19 King Street, Wakefield, WF1 2SQ or email: ian@greencomms.com
OpenCoffee comes to Bradford
7
2008
Following in the footsteps of Leeds, Manchester, Newcastle, Liverpool and Sheffield, Bradford is the latest to join the 82-city strong global OpenCoffee new media networking community.
The emphasis of OpenCoffee is very much on the internet and new media industries. The free events are informal and see a range of technology entrepreneurs, designers, bloggers, developers, geeks, investors and anyone else who’s interested in digital media and technology exchanging ideas and striking up relationships that would otherwise never have flourished.
The philosophy of OpenCoffee is very much of an Open House of ideas and people.
bmedi@ is sponsoring the inaugural OpenCoffee Bradford, using its role at the hub of Yorkshire’s commerce, academia and technology to leverage its a network of new media, companies, organisations and individuals.
Bradford’s first OpenCoffee will take place on Tuesday 20th May at YoYo’s Bar & Restaurant from 10am to midday.
The event is open to anyone who is interested in the region’s digital, creative and new media industries. You’re welcome to enjoy the coffee, the cakes and the company - register your plans to attend the event at Upcoming.
How to be good at being bad
6
2008
Full dislcosure - we didn’t write this. Credit goes to AgencyNext. Nevertheeless - good advice on Bad Communications with ten tips.
Only ten? It’s only Monday.
Apologies for the down time
6
2008
Followers of Greenblog have probably noticed that we have been dormant for the past week. Sorry! Bit of a cock up on the technical front. It’s now sorted and normal service will resume soon with news about GREEN and our thoughts on communications… including our plans for the first ever Bradford Open Coffee day
New client: Leeds University Business School
23
2008
GREEN Communications has enjoyed significant growth in the first three months of 2008 after several new account wins including being appointed by Leeds University Business School to manage the world-leading business school’s public relations.
Leeds University Business School continues to grow in size and reputation and the school teaches more than 1,500 undergraduate and 500 postgraduate students from more than 50 countries.
The school recently achieved its highest ranking yet in the prestigious Financial Times Global Master of Business Administration Rankings. It is now ranked 48th in the world, a climb of 45 places in one year.
Professor Andrew Lock, Dean of Leeds University Business School, said: ““The fact that Financial Times ranks less than one per cent of all business schools globally highlights Leeds University Business School as a world class institution – the school is ranked 19th in Europe and 12th in the UK.”
GREEN has been tasked with promoting the services of the business school in national and international press and raising awareness of the ground-breaking research carried out by the school’s academics.
GREEN Account Manager Liz Hirst said: “Leeds University Business School is a truly world class brand and the quality of the teaching and research being generated by the school make for a compelling story. We look forward to further building the profile of the school and its staff.
St George needs a make over
23
2008
Today is St Georges Day, when we can all be proud to be English and fly the St George’s Cross without feeling like a chav.
So here is an interesting PR conundrum how do you re-habilitate St George when he has been misappropriated by the Right in England?