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RSS, virtual worlds, Typepad, Blogger, podcasts, wikis, Facebook, YouTube, Technorati, BlogLines, BuzzMetrics, BlogPulse,Twitter, Digg and del.icio.us. The flow of information across the huge array of new platforms and services that make up the social media sphere can seem uncontrollable.

As a result, social networks represent the biggest change facing the media in 50 years but how are they impacting on PR? How do you own a part of a conversation that is happening without you, where the consumers have begun to take an active role in changing public opinion about your brand?

GREEN Communications is one of the few public relations agencies in the UK which has real expertise in social media and can provide real support for you and your business as you seek a place in the new and emerging social networks.

Talk to us 0845 4503210 or email us at info@greencomms.com.

Imagine spending your life refusing to check your reflection in a mirror, or even looking at a photograph of yourself. That sounds pretty insular, inward-looking and actually unhelpful to leading a fulfilled life. You might of course miss some important signs, even warning signs about you and your well-being. Perhaps the great playwright Oscar Wilde was a tad flippant when he declared: "One can survive everything nowadays, except death, and live down anything, except a good reputation." This might seem far fetched, but how different is the example of the person above with many organisation’s efforts to mange their communications and public relations? Here, Andy Green of GREEN Communications shares 5½ ideas from our PR Healthcheck programme on what you can do to monitor and manage your own public relations.
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WENSLEYDALE CREAMERY

Situated in the market town of Hawes in the heart of the Yorkshire Dales National Park, The Wensleydale Creamery prides itself on being the only maker of real Yorkshire Wensleydale cheese in the World. GREEN was tasked with devising a creative campaign to support The Wensleydale Creamery’s bid for Protected Designation of Origin (PDO) which aims to promote and protect food products in the EU. Under PDO rules manufacturers of cheese based outside Wensleydale, North Yorkshire, would be banned from calling their cheese real Yorkshire Wensleydale. PDO status for The Wensleydale Creamery would protect the regional heritage of real Yorkshire Wensleydale cheese. It will also help to ensure that consumers are getting the genuine article – a hand-crafted cheese made in Wensleydale.
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BYBOX

ByBox is the UK’s largest provider of specialist through-the-night distribution services, operating a complex nationwide network six days a week, delivering mission-critical parts pre-8am to more than 14,000 drop boxes and more than 175 manned-handover sites across the UK, from Truro to Inverness to Belfast. The company has built up a very successful logistical operation offering solutions which make the most of leading edge technology to deliver added value benefits to customers operating within very tight service level agreements. After spending several years building the business, ByBox decided it was time to build the brand, and brought in GREEN to help manage its communications stream.
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THEAKSTONS

After almost 20 years under the control of Scottish Courage, the Theakston family sought to acquire the Masham-based brewer they gave their name to. The family, led by Simon Theakston invited GREEN Communications to devise a public and media relations programme that positioned the new business as an independent family brewer. The key objectives therefore were to position Theakston as the premier brewer of quality cask ale in the UK and re-position the company as a “born-again family business resurrecting old traditions and values”.
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BEAT BLUE MONDAY

GREEN was tasked with devising a creative campaign to get people talking about depression and secure extensive coverage for emotional health charity Samaritans on a tight budget. We also aimed to urge the public to ‘Beat Blue Monday’ and raise a smile on what is officially the year’s most depressing day. From the beginning GREEN was determined to spread the word about Beat Blue Monday via the web and through emerging social media making best use of a dedicated Beat Blue Monday blog; the blogosphere; Wikis; podcasts; and other UGC.
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EURO CAR PARTS

How do you launch a national promotional activity with no budget for a campaign with potential serious concerns of a media backlash which has frightened away many of the UK’s largest brands?? These were the issues facing GREEN when it created and launched the first National Car Week on behalf of its client Euro Car Parts, UK’s leading independent supplier of Original Equipment and aftermarket car parts for the French, German and Scandinavian car marques. As part of a strategy of creating name awareness across the consumer media and position the company as a champion of the motorist and motoring issues GREEN discovered that one of the most obvious ideas—of a themed week to celebrate the motor car had not been achieved. Until now, no one had successfully established a pro-motoring week to promote the issues affecting the modern motorist and highlight their concerns.
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NATIONAL BREAD WEEK

GREEN works for Warburtons focusing on its regional PR across Yorkshire and the Humber and is responsible for all media relations, distributed press materials and coverage generated across this area. National Bread Week is a week long initiative owned by Warburtons and GREEN is responsible for raising the profile of National Bread Week to a regional audience and generating coverage to marry the relationship between the week long initiative and Warburtons the family bakers.
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