Social Media: An idiot’s guide
25
2008
We use social media a lot on our communications campaigns for clients - some really get it. Others are just confused. If you’re uncertain about what we mean when we talk about social media go watch this three minute video by those nice people at the Common Craft Show.
So what is a blog?
9
2007
One of the most common questions I am asked is: what is a blog? I do presentations on it and have lectured on the issues surrounding social media but have not yet been able to come up with a succinct definition and demonstration. At least not one that only takes three minutes. So I am indebted to Common Craft for this neat video: Blogs in Plain English. Click and see.
To Las Vegas and BlogWorldExpo
31
2007
GREEN is off to Las Vegas in November to attend the first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of blogging and new media.
In addition to the only industry-wide exhibition, BlogWorld will feature the largest blogging conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business.
Dylan and good social media marketing
25
2007
To promote his Dylan Greatest Songs album that’s coming out in October, Bob Dylan has created a Facebook application that lets you enter 10 lines of words or phrases. A video of Bob Dylan holding sheets of paper will read out your message. The last few sheets are a promotion for his album, but who cares? It’s a cool app. Create as many as you’d like and send them to friends. …
There’s a website for the promotion of the album too, which also lets you create the video mashup and send it out to friends. The Facebook app works best though, because it’s the closest you’ll get to being able to embed the clip anywhere online.
That’s the plug for Bob - Go Bless Him. But in terms of viral marketing and the best use of social media this is one of the best I have seen. Bob fans will get it straight away but as one of the most iconic music videos to offer this up to the blogosphere is sheer genuis… we might even see if we can co-opt this for a prostate health campaign we are considering at GREEN.