Payment-by-results PR: Jury’s still out
Oct
17
2008
17
2008
We’ve had an interesting debate today at GREEN about the pros and cons of offering payment-by-results (PBR) PR.
The debate has been interesting, because we really didn’t reach any firm conclusion on the pros and cons. However, we do know of two agencies which offer this service – one is doing very well (mainly because we suspect they quickly convert PBR clients to retained clients on a fixed monthly) while the other is struggling.